Instagram - "The 112 Sticker" by ANDY Awards 2026
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| Title | The 112 Sticker |
| Agency | Openlearn Academy |
| Campaign | The 112 Sticker |
| Advertiser | Meta |
| Brand | |
| Date of First Broadcast/Publication | 2025 / 6 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Media Type | Web Film |
| Length | |
| AI Description | The ad titled "The 112 Sticker" by Instagram, in collaboration with the City of London Police, introduces an innovative crime reporting system utilizing smartphones. The narrative follows various scenes of people witnessing crimes in London, ranging from minor incidents to serious violence. The ad points out the commonality of capturing video evidence on smartphones, yet highlights how such footage often goes unreported due to fear of retaliation and complex reporting processes. The core message introduces "The 112 Sticker," a new feature on Instagram Stories that allows citizens to report incidents easily by tagging their videos with a sticker that automatically shares the geolocation and timestamp of the event. This initiative is set to make video evidence public and accessible, encouraging community involvement while reducing fear. The colorful graphics and engaging animation enhance the clarity and urgency of the message, emphasizing community safety and citizen responsibility in crime prevention. The overall tone is one of empowerment and innovation, urging people to partake actively in keeping their community safe. |
| Production Company | Openlearn Academy |