KFC - "Kyle F*cking Connor" by ANDY Awards 2026
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| Title | Kyle F*cking Connor |
| Agency | Courage Inc |
| Campaign | Kyle F*cking Connor |
| Advertiser | Yum! Brands, Inc. |
| Brand | KFC |
| Date of First Broadcast/Publication | 2025 / 8 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| AI Description | In a playfully rebellious campaign, KFC associates itself with Winnipeg's hockey culture by creating a buzz around Kyle Connor, a hockey player whose initials humorously match those of the fast-food chain. During the area's playoff Whiteout tradition, KFC sent a suited-up Colonel Sanders to cause a stir among fans, coinciding with Kyle Connor's attention, and thus creating a viral moment. The campaign creatively rebranded a local KFC into "KFC," blending sports pride with fast food memorabilia. Fans were given Whiteout-themed KFC buckets as collectible items, and the campaign found massive engagement on social media, showing fans in bucket hats and creating street-side adverts. |
| Art Director | Zeina Elshurafa |
| Chief Marketing Officer (CMO) | Katherine Bond Debecki |
| Copywriter | Zac Smith |
| Creative Director | Hemal Dhanjee |
| Creative Director | Steve Ierullo |
| Executive Creative Director | Chris Booth |
| Founder + CCO | Dhaval Bhatt |
| Creative Director | Joel Holtby |
| Head of Strategy | Rami Dudin |
| Senior Producer | Sarah Moen |
| Senior Strategist | Sydney Hill |
| Account Director | Kyron Sobers |
| Account Executive | Zoe Fetsis |
| Account Supervisor | Nick Lepp |
| Associate Marketing Manager | Olha Safonik |
| Group Account Director | Alex Karayannides |
| Hair and Makeup | Pina Robinson |
| Marketing Manager, Brand & Communications | Jordan Sequeira |
| Marketing Director | Azim Akhtar |
| Partner + CSO | Tom Kenny |
| Partner + Executive Producer | Clair Galea |
| Partner + President | Niki Sahni |
| Photographer / Videographer | Ben Dartnell |
| PR Director | Natalia Banoub |
| Retoucher | Allan Davey |
| Senior Integrated Producer | Raquel Mullen |
| Senior Manager, Media & Regional Marketing | Lauren Pottie |
| Senior Production Designer | Jeannette Downes |
| Talent | Robert Wills |
| Talent + Traffic Manager | Christine Baggs |
| Wardrobe | Laura Deluca |