Kraft Heinz - "It Can't Be Fries Without Heinz" by ANDY Awards 2026
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Kraft Heinz - "It Can't Be Fries Without Heinz"
Awards
7- Brand: Kraft Heinz
- Country: United States
- Advertiser: The Kraft Heinz Company
| Title | It Can't Be Fries Without Heinz |
| Agency | Rethink |
| Campaign | It Can't Be Fries Without Heinz |
| Advertiser | The Kraft Heinz Company |
| Brand | Kraft Heinz |
| Date of First Broadcast/Publication | 2025 / 11 |
| Business Sector | Food |
| Media Type | Case Study |
| Length | |
| AI Description | The ad opens with a nostalgic presentation reminiscent of the 'Mad Men' era, where a presenter discusses the role of ketchup with fries. It highlights the increased cost of ketchup and poses a question about brand loyalty. The innovative Heinz Dipper, a fry box with a built-in ketchup compartment, is introduced as the solution. The video includes visuals of the iconic Heinz logo and various global locations featuring the new design, emphasizing how universal the fry box design is and solidifying the connection between Heinz and a satisfying fry experience. Global reactions to the new design are shown, illustrating both media coverage and public engagement. |
| Digital Agency | JotaCOM |
| Media Agency | Carat |
| PR / Marketing Agency | Zeno Group |
| Advertising Manager | Diana Frost |
| Advertising Manager | Todd Kaplan |
| Advertising Manager | Nina Patel |
| Advertising Manager | Megan Lang |
| Advertising Manager | Jenna Thornton |
| Advertising Manager | Danielle Spikener |
| Advertising Manager | Dominique Robinson |
| Advertising Manager | Jacqueline Salamack |
| Advertising Manager | Jacqueline Chao |
| Advertising Manager | Kate Mitchell |
| Advertising Manager | Lourenço Arriaga |
| Advertising Manager | Jamie Mack |
| Advertising Manager | Keenan White |
| Advertising Manager | Brian Neumann |
| Advertising Manager | Brook Morrison |
| Agency In-House Production Company | HOGARTH |
| Production Company | School Editing |
| Production Company | United Assembly Inc. |
| Production Company | Black Madre |
| Music / Sound Production Company | Grayson Music |
| Art Director | Luiz Faria |
| Art Director | Loretta Lau |
| Art Director | Amber Arezes |
| Art Director | Hayley Hinkley |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Aaron Starkman |
| Chief Strategy Officer | Sean McDonald |
| Copywriter | Jacquelyn Parent |
| Copywriter | Julie Day-Lebel |
| Creative Director | Jacquelyn Parent |
| Creative Director | Luiz Faria |
| Creative Director | Karine Doucet |
| Creative Director | André Maciel |
| Editor | Stephen Parker |
| Editor | Izzy Ehrlich |
| Editor | Zhenya Dolzikov |
| Editor | Thais Viana Maranho |
| Executive Creative Director | Xavier Blais |
| Group Creative Director | Geoff Baillie |
| Group Creative Director | Zachary Bautista |
| Music Supervisor | Rich Hamilton |
| Strategy Director | Emma Bayfield |
| Associate Creative Director, Digital | Alex Fleming |
| Audio Creative Director | Mark Domitric |
| Audio Director | Brian Bernard |
| Executive Producer | Sarah Brooks |
| Executive Producer | Lindsey Rebeiro |
| Head of Art | Igor Ras |
| Head of Strategy | Julian Morgan |
| Senior Producer | Tricia Lapidario |
| Senior Producer | Nicholas Shaw |
| Account Director | Emily Anzarouth |
| Account Director | Hannah Casey |
| Account Director | Linda Nguyen |
| Account Director | Emma Kearney |
| Account Executive | Noor Masud |
| Account Manager | David Bierman |
| Account Manager | Ethan Gallagher |
| Account Supervisor | Ashlynn Labinaz |
| AS, Earned Media | Veronica Smith |
| Assistant Account Executive | Kaylee Braasch |
| Associate Director - Integrated Production | Kate A. Spencer |
| Audio Engineer | Owen Hooper |
| CGI Artist | Mazola Rímoli |
| Communications Consultancy | Wonderland Communication |
| Digital Designer | Dustin Gamble |
| EVP, Brand | Jamie Dammrich |
| Executive Account | Camila Holzmann |
| Executive Director | Tina Castro |
| Food Stylist | David Grenier |
| Group Account Director | David Greisman |
| Group Account Director | Kai de Bruyn Kops |
| Group Business Lead | Adam Ball |
| Group Production Lead | AJ Merrick |
| Head Foodie | Missy Maher |
| Head of Production | Laura Rioux |
| Head of Production | Laryssa Andrade |
| Online | Hardave Grewal |
| Photographer + Director | Suech & Beck |
| Photographer / Videographer | Ale Burset |
| Planning | Beatriz Perrote |
| Planning | Le Alves |
| Planning | Tommy Martinez |
| Post Production Supervisor | Shannon Ing |
| Printing | David McMurdo |
| Production | Felipe Ribs |
| Proofreader | Davina Haisell |
| Proofreader | Marie-Hélène Lessard |
| Prop Stylist | Dani Reynolds |
| SAE, Brand | Lulu Saias |
| SAS, Brand | Bethany Roth |
| Senior Account Executive | Claire Tam |
| Senior Account Executive | Linda Hoang |
| Senior Post Production Supervisor | Tyler Erdelac |
| Senior Studio Artist | Justin Chan |
| Studio Artist | Carl DeVouge |
| Studio Manager / Studio Artist | Todd Bennett |
| Vice President (VP) | Brock McLaughlin |
| Vice President (VP) | David Dwyer |
| VP, Brand | Bri Shanley |