KFC Canada - "KFC Hockey Smile" by ANDY Awards 2026
Filter results by
KFC Canada - "KFC Hockey Smile"
Awards
2- Brand: KFC Canada
- Country: Canada
- Advertiser: Yum! Brands, Inc.
| Title | KFC Hockey Smile |
| Agency | Courage Inc |
| Campaign | KFC Hockey Smile |
| Advertiser | Yum! Brands, Inc. |
| Brand | KFC Canada |
| Date of First Broadcast/Publication | 2025 / 11 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | The KFC Hockey Smile ad campaign cleverly combines humor and creativity to engage with hockey fans in Canada. The ad highlights KFC's bold move to adapt its branding by altering the iconic Colonel Sanders logo to feature a hockey-style missing tooth grin, known as a 'hockey smile.' The ad features various hockey-themed visuals, such as hockey games, players with missing teeth, and a humorous take on KFC’s branding. Vibrant red backgrounds and lively music add energy to the showcase, while footage from hockey games and Canadians joyfully reacting to the campaign emphasize the local significance. The advertisement is a testament to innovative branding by using a relatable cultural element—hockey—to strengthen its connection with the Canadian audience, all while humorously playing with the brand’s guidelines by 'vandalizing' its own logos and billboards across the country. |