Apple TV - "Apple TV Rebrand" by ANDY Awards 2026
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Apple TV - "Apple TV Rebrand"
- Brand: Apple TV
- Country: United States
- Advertiser: Apple
| Title | Apple TV Rebrand |
| Agency | TBWA\Media Arts Lab |
| Campaign | Apple TV Rebrand |
| Advertiser | Apple |
| Brand | Apple TV |
| Date of First Broadcast/Publication | 2025 / 7 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases a creative rebranding of Apple TV in 2025. It highlights practical effects in visual design, emphasizing craftsmanship and creativity. The visual sequences feature dynamic and colorful animations of the Apple TV logo, crafted entirely in-camera, contrasting with the digital world. Influential elements include quotes praising the hands-on approach and highlighting the involvement of musician Phineas for crafting the sound. Spacious scenes of a modern setting transition into artistic representations, enhancing the feeling of innovation. The ad captures the transition of visual symbols morphing into a sleek and minimalist logo, symbolizing Apple's dedication to human creativity over digital automation. |
| Production Company | Optical Arts |
| Music / Sound Production Company | Oyoy |
| Associate Creative Director | Biba Washburn |
| Associate Creative Director | Cacá Barabás |
| Associate Creative Director | Dan Litzow |
| Chief Creative Officer | Brent Anderson |
| Copywriter | Jess Moog |
| Copywriter | Nick Ciffone |
| Creative Director | Carlyle Garrick |
| Creative Director | Charlie Clark |
| Creative Director | Lara Juriansz |
| Creative Director | Sabine Dowek |
| Designer | Alice Tosey |
| Designer | Djavan Amorim |
| Designer | Xiyu Deng |
| Designer | Kyung-Jun Park |
| Motion Designer | Frazer King |
| Motion Designer | Lucas Lourenco |
| Music Supervisor | Aron Helfet |
| Strategist | Emily Orrson |
| Strategy Director | Lauren Gary |
| Director / Editor | Joe Jackson |
| Executive Producer | Karen Jean |
| Executive Producer | Hannah May |
| Global Head of Design | James Taylor |
| Senior Copywriter | Aaron Hirsch |
| Senior Designer | Brian Kim |
| Senior Designer | Hermes Miranda |
| Senior Designer | Jackie Rodriguez |
| Senior Motion Designer | Christian Balzano |
| Senior Motion Designer | Ricardo Campana |
| Senior Music Supervisor | Murielle Techer |
| Senior Producer | Max Voreacos |
| Account Director | Gabriela Marino |
| Account Director | LuLu Shamberg |
| Account Executive | Noelle DeAngelis |
| Assistant Producer | Jordan Young |
| Associate Business Affairs Manager | Kate Webster Holmes |
| Associate Director of Art Production | Sara Clark |
| Business Affairs Manager | Geoff Bayley |
| Chief Communications Officer | Lu Borges |
| Chief Production Officer | Brian O’Rourke |
| Content Coordinator | Yinka Akinlade |
| Data Strategist | Adela Tran |
| Director of Music | Josh Marcy |
| Flame Lead | Noah Caddis |
| Group Business Affairs Director | Jill Durand |
| Group Business Affairs Director | Nelum Pigeard |
| Head of Data & Insights | Justin Kirchhoff |
| Head of Flame | Benji Davidson |
| Junior Art Producer | Hannah Arrigoni |
| Mix Tech | Brandon Olsberg |
| Original Artist/ Composer | Finneas |
| Original Mixer | Aron Forbes |
| Retouch Artist | Allan Finamore |
| Senior 3D Designer | Mauro Olivas |
| Senior Creative Operations Manager | Bruna Miranda |
| Senior Mixer | John Bolen |
| Senior Project Manager | Julie Fanning |
| Sr. Communications Manager | Brandon Muratalla |
| Video Editor | Brunno Leite |
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