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ANDY Awards

Creative Award
New York, United States
Pepsi - "The Choice" by ANDY Awards 2026

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TitleThe Choice
Agency
Campaign Pepsi Super Bowl LX
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2026 / 1
Business Sector Soft Drinks, Tonics
Media Type Television
Length
AI Description The ad opens with a polar bear performing a blind taste test in a pristine, white room, trying to choose between a can of Pepsi and another soft drink. After some humorous snorting, the bear removes its blindfold, revealing preference for Pepsi. The scene transitions to a comedic therapy session where the polar bear discusses its choices with a human psychologist. Following this, the bear is seen wandering through an urban setting, interacting playfully with city-dwellers and looking through a café window at people enjoying their meals, all featuring Pepsi cans prominently. Finally, the scene shifts to a concert atmosphere where two bears hold Pepsi cans on a large screen, surrounded by cheering crowds. The ad concludes with a message "You Deserve Taste," reinforcing the playful, carefree nature of choosing Pepsi.