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ANDY Awards

Creative Award
New York, United States
Thai Life - "Unfading Love" by ANDY Awards 2026

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TitleUnfading Love
Agency
Campaign Unfading Love
Advertiser Thai Life Insurance
Brand Thai Life
PostedOctober 2025
Business Sector Banking, Finance, Law & Insurance
Media Type Television
Length
AI Description The ad begins in a tattoo parlor with a tattoo artist working on a client. An elderly woman enters, catching the artist’s attention. She hands him a note, expressing her wish to have its contents tattooed on her. The artist, curious about the note's significance, asks the woman if she can endure the pain of such a commitment. She's resolute, revealing the note is a list of prescription medications. She explains the purpose: for her son, who relies on her because she might forget due to Alzheimer's Disease. The commercial transitions to scenes of the family, highlighting the deep love and commitment in their relationship. The note's final words, "Don't forget. Love, Mom," reveal the tattoo’s emotional core, emphasizing the caring bond. It concludes with a call to share meaningful stories through Thai Life Insurance's campaign.