| Title | Sun Certified |
| Agency |
GUT Mexico
|
| Campaign |
Certified by the sun
|
| Advertiser |
AB InBev
|
| Brand |
Corona
|
| Date of First Broadcast/Publication |
2025 / 4
|
| Business Sector | Beers, Ciders, Lagers
|
| Philosophy | In celebration of Corona Extra’s 100 year anniversary, GUT has launched the “Certified by the Sun” print campaign, which features photos from across Mexico that show Corona logos in various forms (beach umbrellas, coolers, walls) that have been faded by constant sun exposure over the years. More than just advertisements, these posters become the brand's most authentic credentials: Corona doesn't need certifications. It's certified by the sun. |
| Media Type |
Outdoor/Out of Home
|
| Market | Spain |
| AI Description | The print advertisement features a weathered wall with a faded Corona logo, situated on a building in a sunny location in Mexico. The logo and artwork, bleached over time by the sun, symbolize Corona's hundred-year history and endurance under the sun's intensity. A message is inscribed on the wall: "100 AÑOS BAJO EL SOL," translated to "100 Years Under the Sun." This visually conveys the beer's long-standing presence and authenticity. The building and its surroundings capture an urban, yet natural environment, with the faded graphics delivering a vintage aesthetic that resonates with the idea of time passing and memories enduring. The sunlight hitting the wall adds warmth and emphasizes the advertisement's authentic theme, neatly tying together the experiences and heritage of enjoying Corona under the Mexican sun. |
| Production Company |
Landia
|
| Chief Creative Officer |
Federico Russi
|
| Chief Creative Officer |
Ramiro Rodriguez Gamallo
|
| Chief Creative Officer |
Ricardo Casal
|
| Chief Strategy Officer |
Samantha Hernandez
|
| Creative Director |
Alvaro Palma
|
| Creative Director |
Roberto Gabian
|
| Creative Director |
Santiago González
|
| Editor |
Ashley Pacheco
|
| Executive Creative Director |
Guido Donadio
|
| Executive Creative Director |
Jose Mario Munoz
|
| Executive Creative Director |
Sebastián Regiani
|
| Producer |
Paula Sánchez
|
| Production Company |
AB InBev
|
| Creative Director |
Marcela Treviño
|
| Creative Director |
Yune Aranguren
|
| Creative Director |
Felipe Ambra
|
| Account Director |
Mayela Gutierrez
|
| Business Supervisor |
Eloisa Sinsel
|
| Chief Executive Officer (CEO) |
Camila de Almeida Prado
|
| Founder |
Anselmo Ramos
|
| Founder |
Gastón Bigio
|