IKEA - "Sleep Talk Reviews" by ANDY Awards 2026
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IKEA - "Sleep Talk Reviews"
- Brand: IKEA
- Country: Canada
- Advertiser: IKEA
| Title | Sleep Talk Reviews |
| Agency | Rethink Communications Inc. |
| Campaign | Sleep Talk Reviews |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2025 / 7 |
| Business Sector | Home Furniture |
| Media Type | Television |
| Length | |
| AI Description | The advertisement by IKEA features "real" sleep talk reviews of their mattresses. The visuals are mostly in black and white, showcasing individuals sleeping comfortably on IKEA beds, each with a microphone recording their amusing sleep-talking. The ad brings humor to the forefront with snippets of random and nonsensical phrases spoken by the sleep talkers, all captured in the middle of the night. The bedrooms are cozy and modern, highlighting IKEA's furniture and decor. The message, "Their sleep does all the talking," encapsulates the real-life testimonials, aiming to instill trust and authenticity in IKEA's mattresses. |
| Media Agency | Carat / Toronto |
| Client | Ikea |
| Production Company | Ajax Creative / Toronto |
| Music / Sound Production Company | Vapor Music / Toronto |
| Art Director | Zachary Bautista |
| Art Director | Nick Noh |
| Art Director | Kennedy Choi |
| Associate Creative Director | Justin Santelli |
| Associate Creative Director | Jordan Darnbrough |
| Associate Creative Director | Nick Noh |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Aaron Starkman |
| Chief Strategy Officer | Sean McDonald |
| Copywriter | Geoff Baillie |
| Copywriter | Justin Santelli |
| Copywriter | Jordan Darnbrough |
| Copywriter | Julie Day-Lebel |
| Director | Martin Markov |
| Director of Photography (DOP) | Nick Pallone |
| Editor | Leigh O’Neill |
| Group Creative Director | Geoff Baillie |
| Group Creative Director | Zachary Bautista |
| Group Creative Director | Caroline Friesen |
| Group Creative Director | Robbie Percy |
| Producer | Kailee Nowosad |
| Strategy Director | Emma Bayfield |
| Strategy Director | McKenzie McCart |
| Audio Creative Director | Dustin Anstey |
| Broadcast Producer | Narissa Ward |
| Executive Producer | Jared Floyd |
| Executive Producer | Connie Dercho |
| Head of Strategy | Julian Morgan |
| 2nd AC Shoot | Khushi Nayak |
| Account Director | Tori Zenko |
| Account Director | Maryam Asad |
| Account Director | Sanya Bharti |
| Account Executive | Maria Kotob |
| Account Manager | Bhumika Baweja |
| Account Supervisor | Rachel Rava |
| Account Supervisor | Queenie See |
| BTS | Jake Sherman |
| Camera Operator | Liam Van der Ploeg |
| Colorist | Adam Kemp |
| Country Marketing Communications Leader | Jacqueline Wark |
| Country Marketing Communications Specialist | Patrick Dennis |
| Country Marketing Manager | Jonelle Ricketts |
| Customer Engagement and Loyalty Manager | De'ana Torresan |
| DIT | Alex Chin |
| Engineer | Julian Rudd |
| Group Account Director | Kiara Wilson |
| In-Store Interior Design Leader | Jaycel Herring |
| In-Store Interior Design Manager | Cristina Martinez |
| Integrated Media Leader | Samantha Loosley |
| Integrated Media Manager | Agamemnon Spiridoulias |
| Line Producer | Jordan Masterson |
| Local/In-Store Marketing Specialist | Sushmitha Malali Ramesh |
| Loyalty & CRM | Wunderman Thompson |
| Loyalty Leader | Musab Memon |
| Marketing Performance Leader | Carla Franco |
| Online Editor | Thais Viana Maranho |
| Pickup/Relief PA | Keefe Jassoy |
| Post Production Supervisor | Shannon Ing |
| PR Account Director | Chenda McKissick |
| PR Specialist | Claire Tam |
| Production Assistant | Abdul Ahad Abassi |
| Public Relations Leader | Alicia Carrol |
| Public Relations Leader | Alicia Caroll |
| Script Supervisor | Stephanie Boyko |
| Senior Broadcast Producer | Mark Pan |
| Senior Integrated Producer | Jenna Fullerton |
| Set Dresser | Jacob Barnett |
| Sound Assistant | Kabir Agarwal |
| Sound Operator | Anthony Boire |
| VTR | Harley Watt |
| Group Creative Director | Zachary Bautista |
