Gut - "My Gut Friend" by ANDY Awards 2026
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Gut - "My Gut Friend"
- Brand: Gut
- Country: Mexico
- Advertiser: Gut
| Title | My Gut Friend |
| Agency | Gut Mexico |
| Campaign | My Gut Friend |
| Advertiser | Gut |
| Brand | Gut |
| Date of First Broadcast/Publication | 2024 / 12 |
| Business Sector | Advertising & Communication |
| Media Type | Web Film |
| Length | |
| AI Description | The ad "My Gut Friend" by the brand Gut features a claymation style with a whimsical narrative. It begins with a boy emerging from a pile of green rocks, discovering a vibrantly stylized world with towering mountains and colorful clouds. He is joined by a playful red rope, resembling a parachute and leading him on a journey through the skies. The adventure takes him to a mountain climbing scene where he receives unexpected assistance. The narrative shifts to a doctor's office, where the boy examines a tangled and colorful mass resembling gut-like structures, symbolizing a personal connection. The story concludes with the boy reflecting on his experience in front of a mirror, highlighting themes of introspection and understanding. The ad beautifully captures elements of curiosity, friendship, and exploration through imaginative claymation imagery. |
| Production Company | Can Can Club |
| Production Company | Primo Content |
| Executive Creative Director | Jose Mario Munoz |
| Executive Creative Director | Rodrigo Del Oso |
| Director | Becho Lo Bianco |
| Director | Mariano Bergara |
| Producer | Alfredo Perez Veiga |
| Producer | Carolina Cordini |
| Producer | Gabriel Ferrari |
| Producer | Gabriela Robles |
| Producer | Gabriela Cárcova |
| Producer | Nico Pérez Veiga |
| Producer | Paula Sánchez |
| Chief Executive Officer (CEO) | Camila de Almeida Prado |
| Founder | Anselmo Ramos |
| Founder | Gastón Bigio |
| Global Head of Operation | Agustina Garavilla |