Breastmilk Money

Developed in partnership with the German agency Serviceplan Innovation, the project goes beyond a financial tool, aiming to spark conversation and raise awareness among both men and women, challenging some of the cultural and social norms surrounding the topic. As part of the communication effort, the initiative includes the release of the short film “Milk”, directed by award-winning filmmaker Fariba Buchheim, portraying different real-life experiences of Nigerian mothers during the breastfeeding phase. Several other initiatives and media extensions are part of the campaign, which also includes contributions from notable figures such as Ogechi Ekeanyanwu, an award-winning journalist who led the editorial strategy; Nengi Nelson, a photographer and filmmaker who documented the realities of Nigerian mothers; Yagazie Emezi, a photographer recognized by The New York Times and National Geographic; and Titilayo Medunoye, lactation consultant and founder of Milky Express, a leading breastfeeding support network in Nigeria.