The Count
Brand
SickKids Foundation
Agencies
FCB Canada, Toronto, Soundtree Music, London, Arc Creative, Powerhouse Casting
Country
Canada
Business Sectors
Charities, Foundations, Volunteers, Transport, Travel and Tourism
Media
Web Film, Case Study
The film, featuring a cast of more than twenty real SickKids patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It artfully weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real life moments of children and their families.
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Awards (2)
- Gold Andy - CRAFT
- Gold Andy - IDEA
