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ANDY Awards

Creative Award
New York, United States
Back Market - "Let's End Fast Tech" by ANDY Awards 2026

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TitleLet's End Fast Tech
Title (original language)Mettons Fin à la Fast Tech
Agency
Campaign Let's End Fast Tech
Advertiser Back Market
Brand Back Market
Date of First Broadcast/Publication 2025 / 4
Business Sector Online Retail, E-store
Media Type Outdoor/Out of Home
Length
AI Description The ad by Back Market highlights the environmental impact of the tech industry's demand for constant upgrades. Using striking side-by-side comparisons of landscapes photographed years apart, it shows visible environmental change and degradation. The campaign utilizes images of iconic tech product launches contrasted with footage of ecological damage. Real photographs taken by people are showcased to underline the reality of climate change, urging viewers to consider 'fast tech' and its implications. QR codes direct audiences to take action, promoting the ideals of reuse, repair, and refurbishing. The campaign, featured in outdoor displays and publications, underscores a call to end the 'cult of new' and emphasizes a need for a mental shift towards sustainability.