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National Park Service - "Animal Territory"

Brigham Young University

Awards

140

Brand: National Park Service
Country: United States

Advertiser: National Park Service

Title	Animal Territory
Agency	Brigham Young University
Campaign	Animal Territory
Advertiser	National Park Service
Brand	National Park Service
Date of First Broadcast/Publication	2025 / 7
Business Sector	Institutional/Public Interest/Non-Profit Org.
Media Type	Web Film
Length	86 seconds
AI Description	The ad begins with a view of a children's book titled 'Animal Territory.' Pages reveal a whimsical tale of three costumed bears embarking on a 'human hunt.' The book's illustrations come to life as the bears, clad in furry costumes, explore a fall forest setting. They sing a humorous song, searching for humans, encountering obstacles like a red tent, an unmarked trail, and curious campers. The obstacles are approached with a playful attitude as the bears acknowledge the boundaries they face. The narrative takes a twist with a safety message, urging viewers to respect animal territories in national parks. The bears, though comical, remind us they are not our friends—emphasizing the importance of awareness and safety in wildlife areas.