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ANDY Awards

Creative Award
New York, United States
Intermarché - "UNLOVED" by ANDY Awards 2026

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TitleUNLOVED
Agency
Campaign Unloved
Advertiser Les Mousquetaires Group
Brand Intermarché
Date of First Broadcast/Publication 2025 / 10
Business Sector Retail, Distribution & Restaurants
Media Type Television & Cinema
Length
AI Description The Intermarché ad titled 'UNLOVED' is a heartwarming animated story set during Christmas. It juxtaposes a human family dinner with an animated narrative featuring a wolf and other woodland creatures. The ad opens with a family enjoying a festive meal, where a boy, initially scared of a plush wolf toy, learns about the wolf's story. The narrative shifts to an animated scene where the wolf, initially friendless, seeks companionship. As snow falls over a beautifully illustrated winter forest, the wolf attempts to blend into the community by adopting a vegetarian diet, humorously demonstrating his struggle and transformation. The forest animals, once wary, gradually warm up to the wolf as he brings a pizza, illustrating themes of friendship and acceptance. Music and cheers enrich the atmosphere, and the ad closes with the message, 'We all have a reason to eat better,' highlighting community and inclusivity.