Corporación NGEN - "Quili.AI" by ANDY Awards 2026

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TitleQuili.AI
Agency
Campaign Quili.AI
Advertiser Corporación NGEN
Brand Corporación NGEN
Date of First Broadcast/Publication 2025 / 10
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Case Study
Length
AI Description The ad by Corporación NGEN highlights Quilicura, Chile's concern over dwindling water reserves and the impact of AI on resource consumption. It shows community members offering human-powered solutions to queries typically handled by AI, such as drawing playful and philosophical inquiries. This social experiment emphasizes awareness around technological impact on natural resources. Viewers witness volunteers engaging in diverse activities from illustrating creative prompts to discussing existential questions. The visuals mix scenes of Chilean landscapes and everyday life, strengthened by a narrative encouraging practical, community-based solutions.