Heineken - "Heineken Pub Succession" by ANDY Awards 2026
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Heineken - "Heineken Pub Succession"
Awards
35- Brand: Heineken
- Country: Ireland
- Advertiser: Heineken
| Title | Heineken Pub Succession |
| Agency | LePub (HQ) |
| Campaign | Pub Succession |
| Advertiser | Heineken |
| Brand | Heineken |
| Date of First Broadcast/Publication | 2025 / 8 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Heineken Pub Succession' campaign presents the story of McLoughlin's Bar, a historic family-owned pub on Achill Island, Ireland. As the fourth generation, Josie McLoughlin discusses his family's legacy and his hopes to keep the pub within the family name, highlighting the cultural significance of such establishments in Ireland. As Josie plans for his retirement, Heineken collaborates in a worldwide search for a pub successor with the right last name, drawing attention from across the globe with placements on billboards in Times Square and media coverage in 128 countries. It stresses the importance of identity, community, and heritage preservation. The visuals capture the cozy, traditional Irish pub atmosphere and the vast, serene landscapes of Achill Island, reinforcing the theme of continuity and belonging. The soundtrack complements the visuals, focusing on the emotional ties to the community and the legacy of family businesses. |
| Global Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Agency Producer | Rachel Murray |
| Chief Creative Officer | Mihnea Gheorghiu |
| Executive Creative Director | Gaston Soto |
| Executive Creative Director | Eoin Sherry |
| Associate Creative Director | David Campèse |
| Head of Strategy | James Moore |
| Post Production | Dafydd Upsdell |
| Colorist | Andrew Francis |
| Account Director | Gemma Sherlock |
| Client Services Director | Ilaria Castiglioni |
| Global Chief Creative Officer | Cristiana Boccassini |
| Executive Producer | Courtney Trent |
| Director | Dermot Malone |
| Head of Digital | Vittorio Cafiero |
| Associate Creative Director | Julien Lefevre |
| Producer | Keith Bradley |
| Creative Director | Peter Dobbyn |
| Global Account Director | Gonzalo Gutierrez |
| Client Services Director | Shirine Aoun |
| Strategy Director | Adriano Eliezer |
| Director of Photography (DOP) | Luke Jacobs |
| Group Account Director | Ruth McCormack |
| Head of Production | Matt D’Arcy |
| Communication | Isabella Cecconi |
| Technical Lead | Cian McIntyre |
| Copywriter | Natasha Anatra |
| Art Supervisor | Andrea Ferlauto |
| Designer | Fabio Iacomino |
| Art Director | Manuela Ghein Lombardi |
| PR manager | Luca Orioli |
| Account Manager | Francesca Gatti |
| Digital Producer | Kejsi Haxhi |
| Project Manager | Kejsi Haxhi |
| Editor | Rob Hergarty |
| Production Company | Banjoman Films |
| Sound Design Company | Folding Waves |
| Mix | Folding Waves |
| Grade | Gabha Studios |