Apple - "Great Ideas Start on Mac" by ANDY Awards 2026
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| Title | Great Ideas Start on Mac |
| Agency | TBWA\Media Arts Lab |
| Campaign | Great Ideas Start on Mac |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2025 / 6 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Television |
| Length | |
| AI Description | The Apple ad titled "Great Ideas Start on Mac" opens with a serene urban setting, showing a well-organized workspace with a MacBook as the centerpiece. The ad mixes scenes of people from diverse backgrounds engaging in creative endeavors, from coding and designing to writing and collaborating. Each scene conveys the message that innovation and creativity can thrive in varied environments and cultures. The soundtrack sets a motivational tone, emphasizing the transformative power of ideas and technology. The ad ends with the tagline "Great ideas start here." This promotes the MacBook as an essential tool for unleashing creativity. |
| Director | Mike Mills |
| Music Composer | Emile Mosseri |
| Director of Photography (DOP) | Arseni Khachaturan |
| Audio Post | Lime Studios |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Editing Company | Exile Editorial |
| Post Production | Pariah |
| Colorization | Trafik |
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