Apple - "Great Ideas Start on Mac (Case)" by ANDY Awards 2026
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Apple - "Great Ideas Start on Mac (Case)"
Awards
1- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Great Ideas Start on Mac (Case) |
| Agency | TBWA\Media Arts Lab |
| Campaign | Great Ideas Start Here |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2025 / 6 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Case Study |
| Length | |
| AI Description | The Apple ad titled 'Great Ideas Start on Mac' artfully weaves a narrative around the life and work of iconic figures known for their groundbreaking ideas, with a special focus on Jane Goodall. The video showcases nostalgic and intimate moments, both in color and black-and-white, reflecting Goodall's pioneering work with chimpanzees and her influence on understanding human and animal relationships. It features legacy shots of historical figures like Gandhi, Picasso, and Einstein, aligning them with the theme of 'thinking different.' Audio narration reflects on the inspiration these figures, including Goodall, have instilled globally. Set to a backdrop of serene natural landscapes, the ad transitions to scenes of modern Mac usage, symbolizing continuous innovation. Ultimately, the ad encapsulates the message that every great idea finds its beginnings in exploration and innovation, much like those captured on a Mac. The poignant final moments reveal Dr. Goodall's toast with whiskey, a touching testament to her legacy and connection to a broader quest for making a significant difference in the world. |
| Director | François Rousselet |
| Director of Photography (DOP) | Christopher Ripley |
| Original Score | Antonio Sànchez |
| Color Grade | Ethos VFX/Post Finishing |
| Audio Post | Lime Studios |
| Production Company | DIVISION |
| Editing Company | Cabin Edit |
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