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Creative Award
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The One Noodle - "The One Noodle (Board)" by ANDY Awards 2026

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TitleThe One Noodle (Board)
Agency
Campaign The One Noodle
Advertiser ISMAYA
Brand The One Noodle
Date of First Broadcast/Publication 2025
Business Sector Food
Media Type Case Study
AI Description This advertising campaign for Haraku Ramen's 'One Noodle' centers around playing video games while enjoying a unique 3.5-meter-long noodle. Visually playful, it integrates vibrant colors and images of people engaging in gaming with sheer enthusiasm. The central image shows a person eating the noodle while gaming hands-free, highlighting the noodle's design for uninterrupted play. The ad emphasizes the positive reception, citing stats like increased sales and significant social media engagement. Positioned for the Indonesian market, it taps into gaming culture, showcasing innovation with the special egg-based dough that ensures the noodle's strength and durability.
Chief Executive Officer (CEO) Bram Hendrata
Business Affairs Manager Theo Widjaja
Creative Piers Chandler
Head of Marketing Devleena Sashital
Operations Director May Wiji
Product Manager Setiaji Wibowo
Research & Development Yohan Trisna
Operations Director Yudha Siliwangi
General Manager Yuriansyah Rahadi
Marketing Director Dewa Gede Ari
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Art Director
Operations
Business Director
General Manager
Chief Executive Officer (CEO)
Business Director
Integration Rizkhie Arissaputra
Integration Tamara Wulandari
Integration Khairani Biandagusti
Integration Athia Syifa
Integration Alvia Triwahyuni
Integration Alya Faradinda
Creative technologist Edo Surya