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Creative Award
New York, United States
Caritas - "Vehicle of Hope (Popemobile)" by ANDY Awards 2026

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TitleVehicle of Hope (Popemobile)
Agency
Campaign Vehicle of Hope
Advertiser Caritas
Brand Caritas
Date of First Broadcast/Publication 2025 / 5
Business Sector Human Rights
Story Caritas operates 10 healthcare clinics in Gaza and employs 126 staff. During the war, Israel has blocked most humanitarian and medical aid from entering Gaza, leaving children to suffer from preventable and treatable illnesses. Caritas aimed to draw attention to the continued restriction of aid and deliver medical aid to children in Gaza. To highlight the restricted aid by converting Pope Francis’s popemobile into a mobile healthcare clinic for children in Gaza. We created an initiative impossible for the media to ignore. Transforming the Pope’s popemobile into a healthcare unit for Gaza’s children carried strong symbolic power – if it received his blessing. Named Vehicle of Hope, it became a symbol of children’s rights and the need for humanitarian aid in Gaza. The initiative was planned to generate earned media at key moments: the announcement, the unveiling of the converted popemobile, and either its entry into Gaza or its denial by Israeli authorities. The message focused solely on children’s right to humanitarian aid. In November 2024, a proposal was delivered to Pope Francis in Rome by Swedish Cardinal Anders Arborelius. A few weeks later, Pope Francis approved and blessed the initiative. In February 2025, Caritas located the popemobile used during Francis's 2014 visit to the West Bank and began converting it in a garage in Bethlehem. Before the conversion was completed, Pope Francis became ill and died. With uncertainty around who the next pope would be, the initiative needed to be publicly launched before the conclave. We pitched it to The New York Times. On May 4, 2025, a week after Pope Francis's funeral, they published the story. It triggered massive global coverage – with a potential earned reach of 14 billion in the first 7 days. The converted vehicle was unveiled to international press in Bethlehem on November 25. The unit is equipped with diagnostic instruments, oxygen supply, vaccines, and antibiotics. The Vehicle of Hope can provide primary care to 200 children per day.
Media Type Case Study
Length
AI Description The ad tells the compelling story of converting a popemobile into a mobile healthcare clinic for children in Gaza, as one of Pope Francis's last wishes. It begins with scenes showing the aftermath of conflict in Gaza, highlighting the dire healthcare situation. Text overlays describe how Caritas approached Pope Francis for approval to transform his popemobile into the 'Vehicle of Hope.' The ad then illustrates the process of refitting the vehicle in Bethlehem, capturing the symbolic and emotional significance of the initiative. Viewers see interviews and reports from various international media outlets, portraying the immense global awareness generated by the initiative. This conversion is later revealed to the press, marking a powerful moment of international solidarity and advocacy for children's right to healthcare amidst restrictions. The ad ends by showing the widespread media coverage and solid impact of the initiative, inspiring further efforts for mobile clinics in Gaza.
Creative Agency
Art Director
Creative Production
Communications Direction Forever Sustainable
Production Iris Solutions
Creative Director
Creative Director
Creative Director
Communications Director Nathalie Besèr
Secretary General
Secretary General Anton Asfar
Photographer & Videographer George Jaraiseh
Engineer Ayman Arandi
Head of Operations Mohammad Nanish