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ANDY Awards

Creative Award
New York, United States
Claude - "What do you think of my business idea" by ANDY Awards 2026

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TitleWhat do you think of my business idea
Agency
Campaign A Time and a Place
Advertiser Anthropic
Brand Claude
Date of First Broadcast/Publication 2026 / 2
Business Sector Internet Sites (Excluding ISPs) / Apps.
Media Type Web Film
Length
AI Description In a retro-style diner, two women engage in a conversation about a business idea. As they discuss, one suggests an AI-powered assistant could create a business plan, reiterating key steps such as research, branding, and financial planning. The mention of Quick-Payday loans with high interest rates adds an unexpected twist, leading to a moment of disbelief. The ad humorously highlights the concept of 'deception' with a bold caption, transitioning to a lighthearted moment with the women. The AI assistant runs a dialogue revealing ads coming to AI but assures, 'Not to Claude,' emphasizing trust and innovation. The tagline 'Keep thinking' summarizes the ad.
Head of Brand
Brand Marketing Lead
Creative Director Susan Payne
Marketing Program Manager Kate Monroe
Media Agency
PR Agency
Production Company Biscuit Filmworks London
Director
Producer
Founding Partner
Managing Director
Executive Producer
Head of Production
Production Supervisor
Assistant Production Supervisor Kate Novak
Director of Photography
Production Designer
Casting Director
Stylist
Makeup artist Yuichi ‘Yuji’ Kojima
Service Company
Editing Company
Editor
Senior Producer
VFX Studio
VFX Supervisor
VFX Lead
VFX Team
VFX Team
VFX Team Ross Ferguson
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
Colourist
Producer
Sound Design
Audio Producer
Music House
Music Supervisors
Music Supervisors
Music Supervisors
Director