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Claude - "Is my essay making a clear argument"

Mother Los Angeles Los Angeles, United States

Awards

295

Brand: Claude
Country: United States

Advertiser: Anthropic

Title	Is my essay making a clear argument
Agency	Mother Los Angeles
Campaign	A Time and a Place
Advertiser	Anthropic
Brand	Claude
Date of First Broadcast/Publication	2026 / 2
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Media Type	Web Film
Length	60 seconds
AI Description	The advertisement is set in a classroom with rows of empty chairs and a single student sitting, engaged in a discussion with a professor at the front. The student is seeking feedback on whether her essay makes a clear argument, to which the professor reassures her positively, highlighting her clarity and research depth. The dialog subtly shifts to a seemingly unrelated promotion about jewelry, adding a comedic tone and presenting an unexpected advertisement within the ad itself. This twist underlines the theme of advertising intruding into unlikely conversations, showing a future where AI technology, exemplified by Claude, encounters distractions. The tagline at the end, "Ads are coming to AI. But not to Claude," stands out, emphasizing the interruption and the promise of uninterrupted AI interaction. The ad closes with the brand name Claude and the prompt, "Keep thinking," encouraging continued inquiry and thoughtfulness.
Head of Brand	Andrew Stirk
Brand Marketing Lead	Sophie Ho
Creative Director	Susan Payne
Marketing Program Manager	Kate Monroe
Media Agency	Initiative
PR Agency	Edelman
Production Company	Biscuit Filmworks London
Director	Jeff Low
Producer	Pete Vitale
Founding Partner	Shawn Lacy
Managing Director	Rupert Reynolds-Maclean
Executive Producer	Rupert Reynolds-Maclean
Head of Production	Emily Atterton
Production Supervisor	Lauren Reese
Assistant Production Supervisor	Kate Novak
Director of Photography	Mihai Malaimare Jr.
Production Designer	Elliott Hostetter
Casting Director	Alyson Horn Casting
Stylist	Michelle Martini
Makeup artist	Yuichi ‘Yuji’ Kojima
Service Company	Biscuit Filmworks UK
Editing Company	The Quarry
Editor	Scot Crane
Senior Producer	Dilia Knobel-Winterstein
VFX Studio	Time Based Arts
VFX Supervisor	Miguel Wratten
VFX Lead	Ria Shroff
VFX Team	Lucy Lawrence
VFX Team	Olivia O'Neil
VFX Team	Ross Ferguson
VFX Team	Tom Robinson
VFX Team	Simon Melin
VFX Team	Ralph Briscoe
VFX Team	Paul Wratten
VFX Team	Matt Jackson
VFX Team	James Pratt
VFX Team	Dan Adams
Colourist	Simone Grattarola
Producer	JO GUTTERIDGE
Sound Design	Ed Downham
Audio Producer	Natalie Curran
Music House	The Hogan
Music Supervisors	Sean Hogan
Music Supervisors	Ludo Swaniker
Music Supervisors	Isa Rehman
Director	Jeff Low