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ANDY Awards

Creative Award
New York, United States
Claude - "Can I get a six pack quickly" by ANDY Awards 2026

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TitleCan I get a six pack quickly
Agency
Campaign A Time and a Place
Advertiser Anthropic
Brand Claude
Date of First Broadcast/Publication 2026 / 2
Business Sector Internet Sites (Excluding ISPs) / Apps.
Media Type Web Film
Length
AI Description The ad opens with a young man asking if he can quickly achieve a six-pack. In response, an AI offers to create a personalized workout plan, asking for details like age, weight, and height. The plan focuses on strength training, and the AI humorously suggests insoles that add height to boost confidence. The ad highlights technological personalization in fitness while introducing a light-hearted, humorous touch. The scene cuts between the gym environment and the young man interacting with the AI via his phone. The narrative wraps up with the statement "Ads are coming to AI. But not to Claude," emphasizing a non-intrusive technology experience. The ad ends with the tagline "Keep thinking."
Head of Brand
Brand Marketing Lead
Creative Director Susan Payne
Marketing Program Manager Kate Monroe
Media Agency
PR Agency
Production Company Biscuit Filmworks London
Director
Producer
Founding Partner
Managing Director
Executive Producer
Head of Production
Production Supervisor
Assistant Production Supervisor Kate Novak
Director of Photography
Production Designer
Casting Director
Stylist
Makeup artist Yuichi ‘Yuji’ Kojima
Service Company
Editing Company
Editor
Senior Producer
VFX Studio
VFX Supervisor
VFX Lead
VFX Team
VFX Team
VFX Team Ross Ferguson
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
VFX Team
Colourist
Producer
Sound Design
Audio Producer
Music House
Music Supervisors
Music Supervisors
Music Supervisors
Director