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ANDY Awards

Creative Award
New York, United States
Intermarché - "Le Mal Aimé" by ANDY Awards 2026

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TitleLe Mal Aimé
Agency
Campaign Unloved
Advertiser Les Mousquetaires Group
Brand Intermarché
Date of First Broadcast/Publication 2025 / 12
Business Sector Department Stores, Supermarkets
Story Tout commence avec l’histoire de ce petit garçon qui reçoit une peluche de loup pour Noël… Mais les loups, ça fait peur. Sauf quand ils décident de se mettre à mieux manger, non ? C’est ce que va s’imaginer ce petit bonhomme, nous entraînant avec lui dans un univers merveilleux tout en animation.
Media Type Television & Cinema
Length
Soundtrack Le Mal Aimé (Claude François)
AI Description The advertisement by Intermarché, created in 2025, revolves around a Christmas story involving a young boy and his family, who gather for a festive dinner. The boy receives a plush wolf toy, which sparks his imagination. The ad transitions into an enchanting animated world where a lonely and misunderstood wolf seeks friendship. Over a snowy landscape, the wolf learns that eating healthier, represented by vegetables and a diverse diet, changes his relationships within this whimsical kingdom. The animation is vibrant, featuring lush snow-covered forests and expressive animal characters. Throughout, the classic song 'Le Mal Aimé' by Claude François sets a nostalgic and emotional tone. The final scenes show the wolf offering a dish to other animals, symbolizing connection and unity. The ad concludes with the phrase: "On a tous une bonne raison de commencer à mieux manger," emphasizing the benefits of healthier eating for good relationships.
President
Executive Creative Director
Copywriter
Art Director
Head of TV
TV production assistant
TV production assistant
Director of Strategy
Strategic Planner
Deputy Managing Director
Deputy Managing Director
Account Executive
Account Manager
Production
Producer
Cameraman
Director
Head of Production
Production Assistant
Post Production
Post-production Supervisor
Editor
Grade
Sound
Sound Designer
Mixer
Mixer
Sound Producer
Production Company
Director
Director
Director
Producer
Production Manager
CG Supervisor
Head of Production
Storyboard
Storyboard
Character Designer
Character Designer
Character Designer
Concept Artist
Concept Artist
Concept Artist
Concept Artist
Concept Artist
Concept Artist
Concept Artist
Character Animator
Character Animator
Rigging
Rigging
Rigging
Groom
Groom
Groom
Groom
Groom
Texturing
Texturing
Texturing
Layout Artist
Layout Artist
Layout Artist
Animation Director
Animation
Animation
Animation
Animation
Animation
Lighting Director / Lighting
Lighting
Lighting
Compositing Lead
Compositing Artist
Matte Painting
Matte Painting
Matte Painting
Matte Painting
Matte Painting
Matte Painting
Matte Painting
Production Coordinator
Technical Director
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Developer
President
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Project Manager