andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Back Market - "Let's End Fast Tech" by ANDY Awards 2026

Filter results by

TitleLet's End Fast Tech
Agency
Campaign Let's End Fast Tech
Advertiser Back Market
Brand Back Market
Date of First Broadcast/Publication 2025 / 4
Business Sector Online Retail, E-store
Media Type Outdoor/Out of Home
AI Description The ad campaign by Back Market titled "Let's End Fast Tech" draws attention to the environmental impact of the consumer electronics industry. Using a striking visual comparison similar to Apple's "Shot on iPhone," the ad contrasts images of the Rhône Glacier in 2009 and 2024, highlighting the alarming changes resulting from climate change. The natural landscape is shown drastically altered between two generations of smartphones, serving as a metaphor for the rapid, harmful changes spurred by "fast tech"—a term used to describe unsustainable consumption and frequent technological upgrades. The ad emphasizes that while consumers frequently upgrade their devices, the planet bears the environmental cost. The text encourages viewers to reflect on their ecological footprint and consider more sustainable practices like using refurbished electronics. Displayed in high-traffic urban areas around the world, the campaign not only spreads awareness but also advocates for change in consumer behavior, particularly around Earth Day. The inclusion of statistics on social media reach and media coverage indicates the campaign’s broad visibility and the urgent message it carries.
Chief Marketing Officer (CMO)
Executive Creative Director
Interim Executive Creative Director
Creative Director
Head of Brand Activism
Activism Project Manager
Senior EU Social Strategist
Senior Lead Creative Operations
Expert Global Editor
Global Communications & PR
Head of Regional Public Relations
Director Global Brand
Head of EU Marketing
Head of Marketing Spain
Brand project manager Spain
Head of Marketing US
Expert Marketing Manager US
Head of Marketing
Brand project manager
Head of Marketing UK
Senior Lead Copywriter
Copywriter
Copywriter
Senior Brand Video Content Creator
Senior Lead Media
Senior Media Project Manager
Senior Media Project Manager
Media Campaign Planner
Music / Sound Design
President
President
President
Creative Director
Creative Director
Creative Team
Creative Team
Creative Amplification
Creative Amplification
Creative Amplification
Creative Amplification
Creative Amplification
Strategic Planner
Associate Director
Account Director
Group Manager
Advertising Manager
Head of Social Media
Social Media Creative Lead
Social Media Manager
Layout Artist
Layout Artist
Print Producer
Motion Designer
Motion Designer
Production Company Artisans du Film
Iconographic research
Iconographic research
Editor
Motion
Grade
Production
Production