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Creative Award
New York, United States
History Channel - "History Outnumbered " by ANDY Awards 2026

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TitleHistory Outnumbered
Agency
Campaign History Outnumbered
Advertiser History Channel
Brand History Channel
Date of First Broadcast/Publication 2025 / 4
Business Sector TV/Radio Programs & Stations
Philosophy In response to the troubling resurgence of far-right extremism, ‘History Outnumbered' delivers a stark warning: If we don’t learn from history, we are doomed to repeat it. Tattooed numbers from the arms of Holocaust survivors are used to visualise frightening data, such as - 33,963 Racial Hate Crimes in Germany in 2024 1,856 Likes on the comment “We miss you, Hitler” It's a chilling juxtaposition that brings the past into sharp, unsettling focus. Launched across TV, print and OOH
Media Type Case Study
Length
Market Spain
AI Description The ad, titled "History Outnumbered," produced by Dentsu Creative in 2025 for the History Channel, poignantly addresses the haunting resurgence of far-right extremism. Using stark imagery of Holocaust survivors’ tattooed numbers, the campaign underscores the warning of history potentially repeating itself. Eerie black-and-white visuals are interspersed with shocking statistics: racial hate crimes, Nazi marches, and social media engagements with extremist content, painting a chilling narrative. Survivors recount their suffering, describing being reduced to mere numbers—a powerful reminder of past horrors. The visuals and soundtrack work together to evoke a sense of urgency and reflection, challenging viewers to not ignore the stark parallels between past and present. Launched across various media, the ad aims to educate and inspire vigilant remembrance.
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Case Study Production
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