Tecate Light - "Gulf of Mexico (Bar)" by ANDY Awards 2026
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Tecate Light - "Gulf of Mexico (Bar)"
- Brand: Tecate Light
- Country: Mexico
- Advertiser: Heineken
| Title | Gulf of Mexico (Bar) |
| Agency | LePub |
| Campaign | Gulf of Mexico |
| Advertiser | Heineken |
| Brand | Tecate Light |
| Date of First Broadcast/Publication | 2025 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| AI Description | The ad showcases Tecate Light's ambitious marketing campaign, featuring a floating bar in the Gulf of Mexico. Aerial images of a boat adorned with Tecate branding float on blue ocean waters. The campaign claims significant media reach and highly positive sentiment, emphasizing pride and identity. The visuals are modern and vibrant, enhanced by texts highlighting statistics and quotes regarding this unconventional marketing effort. The campaign supports brand awareness and plays on a sense of patriotism and adventure, positioning Tecate Light as a bold and innovative brand. |
| Production Company | Landia |
| Art Director | Elizabeth Cruz |
| Associate Creative Director | Nestor Franco |
| Associate Creative Director | Pedro Pablo Bergelund Echeandía |
| Chief Creative Officer | Aldo Ramirez |
| Chief Creative Officer | Ricardo Avilés |
| Copywriter | Ayax Mondragon |
| Director | ROBERT LLAURO |
| Editor | Juan Carbajal |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Chief Creative Officer | Cristiana Boccassini |
| Global Chief Creative Officer | Mihnea Gheorghiu |
| Group Creative Director | Juan Pablo Balcazar |
| Group Creative Director | Marco Garcia |
| Chief Marketing Officer (CMO) | Marta García |
| Account Director | Abigail Cienega |
| Account Director | Brenda Rivas |
| Chief Executive Officer (CEO) | Juan Carlos Tapia |
| Managing Director | Paola Escalante |
| Brand Director | Esteban Velasco |
| Brand Manager | Nicolás Alvarez |