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ANDY Awards

Creative Award
New York, United States
Angel Soft - "Pottytunities" by ANDY Awards 2026

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TitlePottytunities
Agency
Campaign The Big Game Potty-tunity
Advertiser Georgia-Pacific
Brand Angel Soft
Date of First Broadcast/Publication 2025 / 2
Business Sector Paper Goods, Aluminum Foil
Media Type Case Study
Length
AI Description The Angel Soft ad titled "Pottytunities" introduces a clever spin on traditional bathroom breaks during the Super Bowl. Set against the backdrop of a colorful and animated scene, viewers are humorously invited to take their bathroom break while an animated character, a cute angel baby, instructs them not to watch the ad as it plays, but rather use the opportunity to visit the bathroom. Segments include live reactions from news anchors and experts praising the strategy, analyzing viewer habits, and calculating the optimal time to take a break—around the 91-minute mark of the broadcast. The ad concludes with testimonials on social media, emphasizing the campaign's impact and wit. It's a playful commentary on the universal challenge of needing a restroom break during major televised events, ensuring viewers remember the Angel Soft brand.