Mastercard International x Lady Gaga - "From Fan to Be Featured" by ANDY Awards 2026
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Mastercard International x Lady Gaga - "From Fan to Be Featured"
- Brand: Mastercard International x Lady Gaga
- Country: United States
- Advertiser: Mastercard International x Lady Gaga
| Title | From Fan to Be Featured |
| Agency | McCann XBC |
| Campaign | Abracadabra |
| Advertiser | Mastercard International x Lady Gaga |
| Brand | Mastercard International x Lady Gaga |
| Date of First Broadcast/Publication | 2025 / 3 |
| Business Sector | Credit Cards |
| Media Type | Case Study |
| Length | |
| AI Description | The ad 'From Fan to Be Featured' by Mastercard International in collaboration with Lady Gaga brings an inspiring story to life. It highlights how Lady Gaga's loyal fan base, the 'Little Monsters,' got an opportunity to transition from fans to featured performers in a new music video. Beginning with an introduction by Gaga, the video shows fans responding in amazement and excitement to being included in a global casting call on TikTok. The production is vibrant and energetic, showcasing diverse talents from around the world dancing their hearts out. The agency recreated the original Abracadabra video, featuring fans and shot on the same set with Gaga herself. The narrative emphasizes empowerment, forming connections, and realizing dreams through innovation and community spirit. Its aesthetic is modern and dynamic, combining performance art with pop culture. |
| Director / Choreography | Parris Goebel |
| Agency | The Brooklyn Brothers |