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ANDY Awards

Creative Award
New York, United States
Rogers - "Welcome Card" by ANDY Awards 2026

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TitleWelcome Card
Agency
Campaign Welcome Card
Advertiser Rogers
Brand Rogers
Date of First Broadcast/Publication 2025
Business Sector Others
Media Type Case Study
AI Description The Rogers 'Welcome Card' ad promotes a credit card designed to support immigrants in Canada by recognizing their international credit scores. Featuring a clean, infographic-style design, it visually highlights the significant increase in credit card applications (+328%) and approved applications (+207%) due to this initiative. It utilizes a bright red color scheme and includes testimonials expressing gratitude, surprise, and excitement. The ad communicates a strong message of support, financial inclusion, and empowerment for immigrants, aiming to make Canada home for newcomers. Statistics and a map illustrate the global aspect of the initiative.
Production Company
Chief Creative Officer
EVP Managing Director
EVP Managing Director
Head of Art
Group Creative Director
Group Creative Director
VP Strategy
Chief Strategic Officer
SVP Brand Director
Group Business Director
Account Director
Associate Creative Director
Copywriter
Associate Creative Director
Associate Creative Director
Senior Producer
Creative Director
VP Commercial Content & EP
Photographer
Senior Graphic Artist
QA Manager
Senior Proofreader Calvin Young
Print Production Manager
Editor Angeli Pineda
Colorist
Motion Graphics Lívia Aprá
Post-production Producer Rebecca Burtnik