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ANDY Awards

Creative Award
New York, United States
Oreo - "Name This Oreo" by ANDY Awards 2026

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TitleName This Oreo
Agency
Campaign Name This Oreo
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2025 / 5
Business Sector Food
Media Type Case Study
Length
AI Description This Oreo advertisement creatively showcases different languages spoken globally, then humorously highlights that some people speak "Oreo." The ad introduces an audio-led mobile game where users engage with a playful language based on Oreo cookie memes, promoting engagement through challenges and scores. The animated visuals and catchy audio involve participants in the trend of 'speaking Oreo' to unlock offers. The campaign gains traction by involving a viral TikTok influencer, enhancing online reach through Oreo-themed lessons and videos. The advertisement emphasizes Oreo's global cultural reach and modern interactive marketing strategies.
Chief Creative Officer
Creative Director
Senior Art Director
Senior Art Director
Senior Art Director
Senior Art Director
Senior Producer
Associate Account Director
Associate Technology Director
Associate Technology Director
Chief Client Officer
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Creative Excellence Manager
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