McDonald's - "Not for first dates" by ANDY Awards 2026

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TitleNot for first dates
Agency
Campaign Not for first dates
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2025
Business Sector Restaurants & Fast Food
Media Type Outdoor/Out of Home
Length
AI Description In the ad, a series of short clips feature people humorously discussing McDonald's as an unconventional choice for a first date. The focus is on casual conversations, often resembling social media-style posts. It depicts people describing hypothetical scenarios related to being taken to McDonald’s for a first date, with responses ranging from walking out to needing new friends. The setting shifts to various scenes where people are enjoying McDonald's in comfortable settings, portraying it as a preferred spot for any date beyond the first. The ad closes with the tagline, 'Not for first dates. But for every other one,' promoting McDonald's as a familiar and relaxing option for all occasions.
Media Agency