Centre for Pastoralism - "Desi Oon" by ANDY Awards 2026
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| Title | Desi Oon |
| Agency | Studio Eeksaurus |
| Campaign | Desi Oon |
| Advertiser | Centre for Pastoralism |
| Brand | Centre for Pastoralism |
| Date of First Broadcast/Publication | 2025 / 2 |
| Business Sector | Political/Religious/Trade Organizations |
| Media Type | Web Film |
| Length | |
| AI Description | The ad "Desi Oon" by the Centre for Pastoralism showcases a stop-motion film that celebrates the traditional wool industry in India. It narrates the life of sheep, particularly the Deccan breed, through a folk art style, illustrating their importance in daily human lives. The narrative highlights Balu Mama's role in preserving this pastoral heritage, showcasing sheep as vital elements in rural and cultural contexts. With lyrical music and warm aesthetics, the film emphasizes conservation and sustainability of wool against synthetic alternatives. The visuals are rich in cultural imagery and traditional pastoral life, underlining the importance of community and heritage. The ad closes with a call to respect and preserve authentic wool practices, stressing its role in both culture and economy. |
| Production Company | Studio Eeksaurus |
| Art Director / Animation | Aman Gupta |
| Animation | Maithili Desai |
| Animation | Utkarsh Bankar |
| Animation | Sanjay Patkar |
| Assistant Animator | Sakshi Kamat |
| Assistant Animator | Kush Koyani |
| Assistant Animator | Hari Pasupula |
| Assistant Animator | Jay Gondalia |
| Assistant Animator | Nikhil Patil |
| Assistant Animator | Isha Gupta |
| Assistant Animator | Neel Ranadive |
| Character Designer | Adithi Krishnadas |
| Cinematography | Bilu Tom Matthew |
| Cinematography | Arun Kumar |
| Cinematography | Aman Gupta |
| Colorist | Nijin Nazeem |
| Director | Suresh Eriyat |
| Executive Producer | Nilima Eriyat |
| Lead Animator | Aman Gupta |
| Music Director | Rajat Dholakia |
| Production Assistant | Jay Gondalia |
| Production Manager | Nishant Ajay Nandgaonkar |
| Prop Master | Isha Gupta |
| Prop Stylist | Charulata Bendale |
| Prop Stylist | Ramesh Jadhav |
| Prop Stylist | Hari Pasupula |
| Prop Stylist | Kush Koyani |
| Prop Stylist | Sakshi Kamat |
| Prop Stylist | Nikhil Patil |
| Recording Engineer | Mandar Wadkar |
| Set Designer | Nikhil Patil |
| Set Designer | Neel Ranadive |
| Set Designer | Aman Gupta |
| Songwriter | Swanand Kirkire |
| Sound Designer | Resul Pookutty |
| Sound Designer | Vijay Kumar |
| Storyboard Artist | Suresh Eriyat |
| Storyboard Artist | Adithi Krishnadas |
| Technical Director | Aman Gupta |
| Title Designer | Nijin Nazeem |
| Visual Designer | Aman Gupta |
| Visual Designer | Ishal Gupta |
| Vocalist | Swanand Kirkire |
| Recording Studio | Ajivasan Studio |
| Recording Studio | Chitrabhasha Studio |
| Project Lead | Aman Gupta |