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ANDY Awards

Creative Award
New York, United States
Vaseline - "Vaseline Verified" by ANDY Awards 2026

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TitleVaseline Verified
Agency
Campaign Vaseline Verified
Advertiser Unilever
Brand Vaseline
Date of First Broadcast/Publication 2025 / 4
Business Sector Hygiene & Personal Care Products
Media Type Case Study
Length
AI Description The Vaseline "Verified" campaign features a collage of viral TikTok hacks involving Vaseline usage. It highlights both safe and harmful trends circulating online. The ad addresses the spread of misinformation, showing TikTok users claiming benefits such as prolonged pumpkin decor or dog nose care. Clips illustrate people swallowing Vaseline or using it for skin whitening, denoting an influence-driven culture of experimentation that sometimes crosses safety lines. The campaign steps in to verify these hacks in scientific labs, aiming to endorse effective ones and decry dangerous practices. Through visually powerful montages of animated graphics, social media influencers, and expert scientists, the ad promotes verification by showing hacks tested in labs, where safe ones are validated with a "Vaseline Verified" badge.
Media Agency
Media Agency
Production Company Whitecoat
Music Company
Music Company
Post Production Company
Post Production Company Whitecoat
Post Production Company
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Worldwide Managing Director
Asia Managing Director
Executive Strategy Director
Group Strategy Director
Business Director
Associate Creative Director
Senior Copywriter
Visual Designer
Copywriter Joseph Lim
Senior Account Director
Account Director Shaun Lee
Assistant
Project Manager Jo-Ann Bok
Senior Manager, Consumer PR & Influence
Account Associate, Consumer PR & Influence
Head of Production
Senior Integrated Producer
Senior Print Producer
Production Coordinator
Chief Marketing Officer (CMO)
Global Brand Manager Ariadna Quidnos