Tecate Light - "Con Sal del Golfo de México" by ANDY Awards 2026
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Tecate Light - "Con Sal del Golfo de México"
- Brand: Tecate Light
- Country: Mexico
- Advertiser: Heineken
| Title | Con Sal del Golfo de México |
| Agency | LePub |
| Campaign | Gulf of Mexico |
| Advertiser | Heineken |
| Brand | Tecate Light |
| Date of First Broadcast/Publication | 2025 / 5 |
| Business Sector | Alcoholic |
| Media Type | Television |
| Length | |
| AI Description | The ad for Tecate Light's new flavor, infused with the unique salt of the Gulf of Mexico, opens with vibrant imagery of the coastline and bustling market scenes in Mexico. The community is shown embracing their local heritage, mingling in the market, and enjoying seafood. Colorful fabrics and traditional attire highlight the cultural richness. As the ocean waves crash and boats navigate the Gulf, locals speak proudly about the sea's influence and the identity it gives them. At a seaside bar, patrons inquire enthusiastically about the new beer. The visuals are bright and lively, echoing the refreshing and distinctive qualities of the beer, which they credit to the Gulf salt. The ad emphasizes local pride and the unique taste that connects the beer to its roots in Veracruz. |
| Production Company | Landia |
| Associate Creative Director | Pedro Pablo Bergelund Echeandía |
| Chief Creative Officer | Ricardo Avilés |
| Copywriter | Ayax Mondragon |
| Editor | Juan Carbajal |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Chief Creative Officer | Cristiana Boccassini |
| Global Chief Creative Officer | Mihnea Gheorghiu |
| Group Creative Director | Juan Pablo Balcazar |
| Group Creative Director | Marco Garcia |
| Chief Marketing Officer (CMO) | Marta García |
| Account Director | Abigail Cienega |
| Account Director | Brenda Rivas |
| Chief Executive Officer (CEO) | Juan Carlos Tapia |
| Managing Director | Paola Escalante |
| Brand Director | Esteban Velasco |
| Brand Manager | Nicolás Alvarez |
| Chief Creative Officer | Mihnea Gheorghiu |
| Manager Director | Paola Escalante |
| Chief Creative Officer | Ricardo Avilés |
| Chief Creative Officer | Aldo Ramirez |
| Account Supervisor | Brenda Rivas |
| Creative Director | Marco Garcia |
| Creative Director | Juan Pablo Balcazar |
| Associate Creative Director | Pedro Bergelund |
| Associate Creative Director | Nestor Franco |
| Art Director | Elizabeth Cruz |
| Chief Strategy Officer | Carlos Correa |
| Director of Strategic Planning | Carlos León |
| Head of Production | Lizeth Torres |
| Managing Partner | Thomas Amoedo |
| Head of Production | Mercedes Guereño |
| Executive Producer | Paola Cortes |
| Director | ROBERT LLAURO |
| Line Producer | Karina Santiago |
| Director of Photography (DOP) | Leo Calzoni |
| Executive Creative Producer | Luciana Abramzon |
| Chief Innovation Officer | Andrey Tyukavkin |
| Chief Executive Officer (CEO) | Juan-Carlos Tapia |
| Account Director | Nataly Gañan |
| Project Manager | Abigail Ciénaga |
| Designer | Juan Carbajal |
| Experience Designer | Fernanda Estrada |
| Production Coordinator | Javier Saucedo |
| Director of Photography (DOP) | Paula Muraira |
| Photographer | Cosimo Salvati |
| Editor | Santiago Torre |
| Post Production | Luiz Zerezero |
| Senior Copywriter | Ayax Mondragon |
| Global CEO | Bruno Bertelli |
| Global CCO | Cristiana Bocassinni |
| Assistant Director | Merlina Pinto |
| 2nd AD | Fernanda Faga |
| 2nd AD | Jade Zoel |