| Title | Protest March Of The Penguins |
| Agency | Rethink Communications Inc. |
| Campaign | Protest March Of The Penguins |
| Advertiser | Penguins International |
| Brand | Penguins International |
| Date of First Broadcast/Publication | 2025 / 4 |
| Business Sector | Environmental & Animal Issues |
| Media Type | Outdoor/Out of Home |
| Length | |
| More Information | https://www.youtube.com/watch?v=b43Z2gFGkWc&t=4s |
| AI Description | The campaign 'Protest March Of The Penguins' by Penguins International features a series of impactful posters displayed in an outdoor setting, promoting environmental advocacy. The posters creatively use bold, black and white text to convey strong messages such as 'Waddle We Want? No Tariffs!', 'Beaks Up!', 'Don't Let Free Trade Endanger Endangered!', and 'Get Your Flippers Off Antarctica'. These signs mimic protest placards, cleverly blending humor with serious calls for action against tariffs threatening penguin habitats in Antarctica. The visual design is modern and eye-catching, utilizing stark contrasts and graphics that simulate a movement or march, symbolizing defiance and the collective struggle of penguins against environmental threats. |
| Art Director | Nick Noh |
| Art Director | Juun Moon |
| Art Director | Jaclyn McConnell |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Aaron Starkman |
| Chief Strategy Officer | Sean McDonald |
| Copywriter | Jordan Darnbrough |
| Copywriter | Tessa Warburton |
| Copywriter | Sadiya Bano |
| Creative Director | Jordan Darnbrough |
| Creative Director | Nick Noh |
| Designer | Mark Mabey |
| Editor | Tyler Erdelac |
| Editor | Thais Viana Maranho |
| Editor | Alijah Monkton |
| Executive Creative Director | Xavier Blais |
| Strategy Director | Emma Bayfield |
| Head of Strategy | Julian Morgan |
| Co-President | Alexa Mehos |
| Co-President | Mike Rueb |
| Creative Operations Director | Joel McCurdy |
| Executive Director | David Schute |
| Group Production Lead | AJ Merrick |
| Head of Production | Laura Rioux |
| Head of Public Relations | Meredith Burns |
| Managing Director | Marie Lunny |
| Post Production Supervisor | Shannon Ing |
| PR Account Director | Sara Lemmermeyer |
| Senior Integrated Producer | Narine Artinian |