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Creative Award
New York, United States
History Channel - "Crimes" by ANDY Awards 2026

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TitleCrimes
Agency
Campaign History Outnumbered
Advertiser History Channel
Brand History Channel
Date of First Broadcast/Publication 2025 / 4
Business Sector TV/Radio Programs & Stations
Philosophy In response to the troubling resurgence of far-right extremism, ‘History Outnumbered' delivers a stark warning: If we don’t learn from history, we are doomed to repeat it. Tattooed numbers from the arms of Holocaust survivors are used to visualise frightening data, such as - 33,963 Racial Hate Crimes in Germany in 2024 1,856 Likes on the comment “We miss you, Hitler” It's a chilling juxtaposition that brings the past into sharp, unsettling focus. Launched across TV, print and OOH
Media Type Outdoor/Out of Home
Length
Market Spain
AI Description In the ad, a busy subway environment serves as the backdrop for a powerful message on a large billboard. The image displays tattooed numbers on the forearm of a Holocaust survivor, drawing stark attention to a chilling historical reference. Accompanying this image is disturbing modern data, like statistics on racial hate crimes and the resurgence of far-right extremism. This jarring visual comparison is designed to remind onlookers of the grave consequences of not learning from history. The ad is part of a broader campaign by the History Channel, urging viewers to reflect on both the past and present. Its minimalist and somber aesthetic emphasizes the seriousness of the topic, making it impossible to ignore as people navigate through their daily commute.
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