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Creative Award
New York, United States
History Channel - "Marches" by ANDY Awards 2026

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TitleMarches
Agency
Campaign History Outnumbered
Advertiser History Channel
Brand History Channel
Date of First Broadcast/Publication 2025 / 4
Business Sector TV/Radio Programs & Stations
Philosophy In response to the troubling resurgence of far-right extremism, ‘History Outnumbered' delivers a stark warning: If we don’t learn from history, we are doomed to repeat it. Tattooed numbers from the arms of Holocaust survivors are used to visualise frightening data, such as - 33,963 Racial Hate Crimes in Germany in 2024 1,856 Likes on the comment “We miss you, Hitler” It's a chilling juxtaposition that brings the past into sharp, unsettling focus. Launched across TV, print and OOH
Media Type Newspaper
Length
Market Spain
AI Description The newspaper ad, part of the 'History Outnumbered 4' campaign by History Channel and Dentsu Creative, uses a stark, minimalist design to deliver a powerful message. The visual comprises images of arms with tattooed numbers, evoking Holocaust survivors, set against a simple background to bring attention to the troubling rise of far-right extremism and racial hate crimes. This unsettling juxtaposition of historical suffering with current statistics highlights the danger of not learning from our past, urging viewers to reflect and remember. Tattoos like "137903" represent specific data points, such as the alarming number of racial hate crimes in Germany in recent years. The campaign’s aim is to educate and drive awareness on a critical social issue through a haunting, emotive design.
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