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ANDY Awards

Creative Award
New York, United States
Back Market - "Mettons Fin à la Fast Tech" by ANDY Awards 2026

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TitleMettons Fin à la Fast Tech
Title (original language)Let's End Fast Tech
Agency
Campaign Let's End Fast Tech
Advertiser Back Market
Brand Back Market
Date of First Broadcast/Publication 2025 / 4
Business Sector Online Retail, E-store
Media Type Social Media
Length
AI Description The ad opens with sleek, high-tech visuals showing the complexity and innovation of modern technology. It emphasizes the power and sophistication of these technologies, but quickly contrasts with images depicting overproduction, waste, and discarded electronics piling up in landfills. The visual narrative is accompanied by captions describing the cycle of continuous replacement and obsolescence. The ad advocates for a shift in mindset, urging viewers to rethink consumption and embrace sustainability through reusing and repairing existing technology. The stark visuals are designed to evoke a sense of urgency and responsibility, highlighting the environmental cost of 'fast tech.' An underlying message challenges the culture of disposability, promoting a sustainable future where technology is cherished and maintained.
Chief Marketing Officer (CMO)
Executive Creative Director
Interim Executive Creative Director
Creative Director
Head of Brand Activism
Activism Project Manager
Senior EU Social Strategist
Senior Lead Creative Operations
Expert Global Editor
Global Communications & PR
Head of Regional Public Relations
Director Global Brand
Head of EU Marketing
Head of Marketing Spain
Brand project manager Spain
Head of Marketing US
Expert Marketing Manager US
Head of Marketing
Brand project manager
Head of Marketing UK
Senior Lead Copywriter
Copywriter
Copywriter
Senior Brand Video Content Creator
Senior Lead Media
Senior Media Project Manager
Senior Media Project Manager
Media Campaign Planner
Music / Sound Design
President
President
President
Creative Director
Creative Director
Creative Team
Creative Team
Creative Amplification
Creative Amplification
Creative Amplification
Creative Amplification
Creative Amplification
Strategic Planner
Associate Director
Account Director
Group Manager
Advertising Manager
Head of Social Media
Social Media Creative Lead
Social Media Manager
Layout Artist
Layout Artist
Print Producer
Motion Designer
Motion Designer
Production Company Artisans du Film
Iconographic research
Iconographic research
Editor
Motion
Grade
Production
Production