Heineken - "Pub Succession" by ANDY Awards 2026
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Heineken - "Pub Succession"
- Brand: Heineken
- Country: Italy
- Advertiser: Heineken
| Title | Pub Succession |
| Agency | LePub (HQ) |
| Campaign | Pub Succession |
| Advertiser | Heineken |
| Brand | Heineken |
| Date of First Broadcast/Publication | 2025 / 3 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | Ireland |
| AI Description | The Heineken ad, titled "Pub Succession," unfolds the story of McLachlan's family pub in Achill Sound, Ireland, a place steeped in tradition and legacy. Established in 1870 and run by four generations of McLachlans, the pub faces the challenge of finding a new heir as the current owner, Josie McLoughlin, retires without a successor. The ad captures the essence of family heritage and the importance of preserving community establishments, showing various picturesque pubs across Ireland and emphasizing the cultural significance of keeping the family name above the door. The narrative invites viewers to partake in a recruitment drive, seeking a new owner to continue the legacy. Heineken cleverly intertwines their brand with this heartfelt story, displaying advertisements globally, emphasizing the charm and uniqueness of being a McLachlan. This ad resonates deeply with traditional values, legacy, and community spirit. The lush Irish landscapes and historic settings accentuate the nostalgic and culturally rich atmosphere. |
| Global Chief Creative Officer | Cristiana Boccassini |
| Chief Creative Officer | Mihnea Gheorghiu |
| Executive Creative Director | Eoin Sherry |
| Executive Creative Director | Gaston Soto |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Associate Creative Director | Julien Lefevre |
| Associate Creative Director | David Campèse |
| Copywriter | Natasha Anatra |
| Communication | Isabella Cecconi |
| Head of Strategy | James Moore |
| Client Services Director | Ilaria Castiglioni |
| Global Account Director | Gonzalo Gutierrez |
| Art Supervisor | Andrea Ferlauto |
| Designer | Fabio Iacomino |
| Art Director | Manuela Ghein Lombardi |
| PR manager | Luca Orioli |
| Client Services Director | Shirine Aoun |
| Executive Producer | Courtney Trent |
| Creative Director | Peter Dobbyn |
| Group Account Director | Ruth McCormack |
| Strategy Director | Adriano Eliezer |
| Account Director | Gemma Sherlock |
| Technical Lead | Cian McIntyre |
| Account Manager | Francesca Gatti |
| Head of Digital | Vittorio Cafiero |
| Digital Producer | Kejsi Haxhi |
| Project Manager | Kejsi Haxhi |
| Agency Producer | Rachel Murray |
| Director | Dermot Malone |
| Production Company | Banjoman Films |
| Head of Production | Matt D’Arcy |
| Producer | Keith Bradley |
| Director of Photography (DOP) | Luke Jacobs |
| Post Production | Dafydd Upsdell |
| Colorist | Andrew Francis |
| Sound Design Company | Folding Waves |
| Mix | Folding Waves |
| Editor | Rob Hergarty |
| Grade | Gabha Studios |