KFC - "Prize on the Bone" by ANDY Awards 2025
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KFC - "Prize on the Bone"
- Brand: KFC
- Country: Brazil
- Advertiser: Yum! Brands, Inc.
| Title | Prize on the Bone |
| Agency | LOLA\TBWA |
| Campaign | Prize on the Bone |
| Advertiser | Yum! Brands, Inc. |
| Brand | KFC |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | The KFC ad "Prize on the Bone" uses nostalgia to capture attention, referencing Brazil's famous 1980s ice cream stick promotion by Kibon. The ad introduces a unique twist: winning a prize by finding writing on a chicken bone. Through vibrant animation and playful humor, including vintage-style references and quirky captions, KFC markets its new ice cream by cleverly blending food and prize promotions. This approach taps into an iconic Brazilian cultural moment, making it modern and engaging via laser tech engravings on chicken bones. Harnessing social media buzz, the campaign utilizes a mix of vintage animation and real footage to create excitement and a sense of community. |
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