Dove - "Nope, I Won't Get It" by ANDY Awards 2025
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Dove - "Nope, I Won't Get It"
- Brand: Dove
- Country: United States
- Advertiser: Unilever
| Title | Nope, I Won't Get It |
| Agency | Openlearn Academy |
| Campaign | Nope, I Won't Get It |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Case Study |
| Length | |
| AI Description | The Dove ad, "Nope, I Won't Get It," centers around Korean Olympian Lim Sihyeon, who won gold at the Paris Olympics. Despite pressure to undergo plastic surgery for a small scar on her chin, Lim defies expectations and embraces her natural beauty. The ad features her achievements and refusal to conform to beauty standards, using visuals of her participating in the archery event. The campaign collaborates with brands like Vogue and the North Face to celebrate Lim's iconic scar. On the International Day of the Girl, Dove launches a series of billboards showcasing Lim’s image, positioned near schools and plastic surgery clinics. The ad emphasizes authenticity and redefines beauty standards. |
| Production Company | Openlearn Academy |