Norton - "Brad Pitt Yourself" by ANDY Awards 2025
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Norton - "Brad Pitt Yourself"
- Brand: Norton
- Country: United States
- Advertiser: Gen Digital
| Title | Brad Pitt Yourself |
| Agency | Openlearn Academy |
| Campaign | Brad Pitt Yourself |
| Advertiser | Gen Digital |
| Brand | Norton |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad opens with Norton showcasing a real-life story where a woman fell victim to a scam involving an AI-generated impersonation of Brad Pitt, highlighting a scam of $900,000. The narrative shifts to the dangers of evolving AI technology, which can mimic voices and faces convincingly. There's an emphasis on the possibility of deepfakes impacting the unsuspecting. Visually, the ad is dark and digital, with high contrast imagery featuring faces transforming into Brad Pitt through AI manipulations. This is accompanied by a filter challenge, suggesting viewers can also 'Brad Pitt Yourself' using Norton's protective services. Brad Pitt narrates a part where he humorously acknowledges the absurdity of turning anyone into him using AI filters. The ad urges awareness to protect oneself against the ever-evolving AI capabilities, bundled with light-hearted features to engage the audience. January 15th is declared a symbolic day related to the scam story. Norton uses this to promote a social media challenge and encourages users to experience their protective software by sharing their 'Brad Pitt' selves online. |
| Production Company | Openlearn Academy |