e.l.f. Cosmetics - "So Many Dicks" by ANDY Awards 2025
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e.l.f. Cosmetics - "So Many Dicks"
This ad is part of the ACT Responsible Collection
- Brand: e.l.f. Cosmetics
- Country: United States
- Advertiser: TPG Growth
| Title | So Many Dicks |
| Agency | OBERLAND |
| Campaign | So Many Dicks |
| Advertiser | TPG Growth |
| Brand | e.l.f. Cosmetics |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Makeup |
| Media Type | Case Study |
| Length | |
| AI Description | The e.l.f. Cosmetics ad campaign titled "So Many Dicks" addresses gender and diversity issues on corporate boards. It highlights statistics showing a high number of men named "Dick" compared to board members from underrepresented groups. The ad uses bold graphics, statistics, and humorous undertones to underscore its message. With visuals from news segments and corporate imagery, it showcases the brand's diverse board and its commitment to change. The campaign calls for corporate America to reassess diversity and inclusion efforts, highlighting both gender disparity and the benefits of diversity in driving success and profit. |
| Creative Agency | OBERLAND |
| Founder | Bill Oberlander |
| Chief Executive Officer (CEO) | Drew Train |
| Creative Team | Patrick O'Keefe |
| Creative Team | Samantha Critchell |
| Creative Team | Ashley Rosebrook |
| Creative Team | Nimrat Brar |
| Creative Team | Michelle Gabbay |
| Creative Team | Brooklyn Bosto |
| Creative Team | Jennifer Budres |
| Creative Team | Tani Chelsey Duckworth |
| Creative Team | Regine F. |
| Creative Team | Kristen Savitsky |
| Communications Manager | Melinda Fried |
| Production Company | Office of Development & Design |