Mercedes-Benz - "The Benz Effect - The Meaning of Benz" by ANDY Awards 2025
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Mercedes-Benz - "The Benz Effect - The Meaning of Benz"
- Brand: Mercedes-Benz
- Country: Thailand
- Advertiser: Daimler AG
| Title | The Benz Effect - The Meaning of Benz |
| Agency | BBDO Bangkok |
| Campaign | THE BENZ EFFECT |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | 2024 |
| Business Sector | Full Size & DeLuxe Cars |
| Media Type | Branded Content |
| Length | |
| AI Description | The ad features various individuals named Benz sharing personal stories about their names and connections to the Mercedes-Benz brand. The video opens with the question "What defines a 'Dream Car'?" and includes interviews with a managing director, a breast surgeon, a pilot, a voice actor, and others who discuss their experiences and family stories linked to the name Benz. The narratives highlight themes of identity, ambition, and luxury, drawing parallels between the prestigious car brand and personal achievements. The visuals are minimalistic, focusing on interviewees talking in front of a dark background, emphasizing the narrative's authenticity. The ad concludes with an invitation to meet the dream car at the Motor Show 2024. |
| Chief Creative Officer | Thasorn Boonyanate |
| Agency | Team X Thailand |
| Creative Director | Pratchya Vilaipol |
| Art Director | Peera Liangjai |
| Copywriter | Prame Poosoontornsri |
| Business Director | Sirimanat Runghirunskul |
| Business Director | Arunee Rueangwattanaporn |
| Account Director | Anna Chuapramong |
| Account Executive | Thanyamas Chanchaiwat |
| Project Manager | Kanokwan Kaewkern |
| Producer | Paramee Soontornwuttinun |
| Production Company | Salmon House |
| Director | Thanachart Siripatrachai |