IAMS - "Waylon" by ANDY Awards 2025
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IAMS - "Waylon"
- Brand: IAMS
- Country: United Kingdom
- Advertiser: Mars Petcare
| Title | Waylon |
| Agency | adam&eveNYC |
| Campaign | Waylon |
| Advertiser | Mars Petcare |
| Brand | IAMS |
| Date of First Broadcast/Publication | 2024 / 11 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | To shine an unmissable light on the issue of overweight dogs, IAMS™ pet food partnered with a real-life overweight dog named Waylon to put his story on a huge stage this holiday season. The brand created a larger-than-life dog balloon – modeled after Waylon – that got “stuck” between two buildings en route to the Chicago Thanksgiving Parade. Not actually an official entry in the parade, the two-story-tall balloon represents the many dogs across the country who are carrying extra weight. It’s one of the most pressing issues in pet health – over 59% of American dogs are overweight or obese[1] and most dog parents don’t even realize it. That’s why the IAMS brand is putting a spotlight on the issue of overweight dogs and helping pet parents navigate their own dogs’ wellness journeys through science-based nutrition and additional pet health and wellness resources. |
| Media Type | Television |
| Length |