Molson - "See My Name (Case)" by ANDY Awards 2025
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Molson - "See My Name (Case)"
- Brand: Molson
- Country: Canada
- Advertiser: Molson Coors Beverage Company
| Title | See My Name (Case) |
| Agency | Rethink |
| Campaign | See My Name, Molson Coors/Molson Breweries |
| Advertiser | Molson Coors Beverage Company |
| Brand | Molson |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Beers, Ciders, Lagers |
| Story | We covered our name so hers could be seen. Molson sponsored the space above the numbers, forcing a jersey redesign that moved the names below the bar, allowing women’s names to be seen. By sacrificing our brand recognition, we used our sponsorship to increase women’s visibility. Then we launched the jerseys on women’s biggest hockey stage, the PWHL. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases famous athletes wearing jerseys with their names prominently displayed. The scene shifts to women’s hockey, highlighting the issue of name visibility obscured by ponytails. As the official jersey sponsor of the PWHL, Molson covers its brand name on the jerseys to give visibility to the names of female hockey players. The ad emphasizes how this small change contributes significantly to increasing recognition and appreciation for women's sports. The visual narrative is dynamic, celebrating the impact of this sponsorship on the visibility of female athletes, culminating in the successful launch of redesigned jerseys and Molson being recognized for this impactful campaign. |
| Advertising Agency | Rethink |
| Client | Molson Coors Beverage Company |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Executive Creative Director | Xavier Blais |
| Group Creative Director | Robbie Percy |
| Group Creative Director | Caroline Friesen |
| Art Director/Writer | Rachel LeBlanc |
| Art Director/Writer | Ryan Cookish |
| Group Strategy Director | Crystal Sales |
| Strategist | Clément Martin |
| Broadcast Producer | Shannon Farrell |
| Integrated Producer | Narine Artinian |
| Group Business Lead | Shar Khursigara |
| Account Director | Jia Cau |
| Account Supervisor | Samantha Fabro |
| Traductrice | Eugénie Lalonde |
| Head of Brand Narrative | Meredith Montgomery |
| PR Group Account Director | Matt Milne |
| PR Account Director | Sara Lemmermeyer |
| Public Relations Specialist | Kaitlyn Vian |
| Public Relations Specialist | Tara Lush-Benson |
| PR Coordinator | Sara Zivkovic |
| PR Influencer Relations | Citizen Relations |
| Senior Account Director | Jonathan Siemens |
| Directrice de comptes | Audrey Ann Laurin |
| Senior Account Manager | Jake Pare |
| Account Manager | Kristen Strong-Hillier |
| Production Company | Suneeva |
| Director / Stills Photographer | Jason Van Bruggen |
| Director Of Photography | Jason Van Bruggen |
| Director Of Photography | Matt Bujok |
| Executive Producer | Geoff Cornish |
| Line Producer | Dolores Salken |
| Editing Facility | Saints Editorial |
| Editor | Julie Simmons |
| Assistant Editor | Justin Arklay |
| Assistant Editor | Phoebe Lorimer |
| Executive Producer | Mackenzie Goodwin |
| Online Company | Darling Colour & VFX |
| Colourist | Kassi Bellamy |
| Flame Artist | Alexa Salsberg |
| Executive Producer | Kristen Van Fleet |
| Audio House | OSO Audio |
| Executive Producer | Hannah Graham |
| Creative Director | Harry Knazan |
| Media Agency | Wavemaker |
| Client Business Director | Mitchell Bird |
| Associate Media Director | Devon Stephens |
| Senior Planner | Nick Fogarty |
| Assistant Planner | Farnaz Mohammadi |
| Assistant Planner | Jaxx Chomniak |
| Chief Marketing Officer | Sofia Colucci |
| Vice President, Marketing | Leslie Malcolm |
| Brand Director | Kara Fitzpatrick |
| Senior Brand Manager | Maddie Gillmeister |
| Brand Manager | Carlie Lorentz |
| Partnerships Manager | Brit Guthrie |
| Partnerships Manager | Marlie McLaughlin |
| Director of Brand PR | Maya McDonald |
| Brand PR Manager | Tiffany Luong |
| Brand Executive Producer | Lori Estabrooks |