Tonal - "Stop Working Out in the Past" by ANDY Awards 2025
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Tonal - "Stop Working Out in the Past"
- Brand: Tonal
- Country: United States
- Advertiser: Tonal
| Title | Stop Working Out in the Past |
| Title (original language) | FUTURE OF FITNESS |
| Agency | Quality Experience |
| Campaign | Stop Working Out in the Past |
| Advertiser | Tonal |
| Brand | Tonal |
| Date of First Broadcast/Publication | 2024 / 11 |
| Business Sector | Fitness Devices, Gym & Exercising Machines |
| Media Type | Television |
| Length | |
| AI Description | The "Stop Working Out in the Past" advertisement by Tonal opens with a black-and-white scene, reminiscent of an older era. A rooster stands as the camera pans over a vintage village, creating a mystical, historical ambience. The scene shifts to depict dark, intense visuals of people engaged in laborious, traditional exercises in dimly lit spaces, highlighting the hard work and perseverance of the past. These visuals are starkly contrasted by the modernity of Tonal's smart fitness system, bathed in light. The ad emphasizes a transition from old to new, encouraging viewers to embrace modern fitness solutions. All these scenes are set against an intense, dramatic backdrop that enhances the message of strength, empowerment, and the need for transformation. The visual narrative is complemented by an evocative soundtrack, reinforcing the emotional journey of moving towards progressive fitness solutions. |
| VFX Company | The Mill New York |
| Creative Chairman | Ari Weiss |
| Chief Creative Officer | Cristina Reina |
| Chief Executive Officer (CEO) | Dan Gonda |
| Executive Agency Producer | Sherri Levy |
| Executive Agency Producer | Christy Carter |
| Chief Strategy Officer | Colleen Leddy |
| Production Company | Pulse Films |
| Director | Aube Perrie |
| Director of Photography (DOP) | Jake Gabbay |
| Executive Producer | Casey Engelhardt |
| Producer | David French |
| Editing Company | Rock Paper Scissors |
| Editor | Gwen Ghelid |
| Assistant Editor | Jonatas da Silva |
| Colorist | Mikey Pehanich |
| Music | Barking Owl |
| Music Composer | Atticus Ross |
| Sound Designer | Brian Emrich |
| Audio Post Production | Sound Lounge LA |
| Mixer | Tom Jucarons |