Missed Birthdays
Brand
CALM
Advertiser
Campaign Against Living Miserably (CALM)
Agencies
adam&eve\TBWA, London, King Henry Studio, London, Hope & Glory, London, Hope & Glory, Berlin
Country
United Kingdom
Activity
Charities, Foundations, Volunteers
Media
Outdoor/Out of Home, Events, Television, Case Study
The installation uses a universal symbol of celebration, birthday balloons, to deliver a somber message of loss and raise awareness of the tragedy that is youth suicide. It will feature 6,929 balloons, each one representing a young person who has died by suicide in the last decade and the birthday they did not reach. Visitors to the installation will be given the opportunity to hear intimate voice notes from loved ones who have lost a young person to suicide, describing what they were like and what they hope to achieve in being part of the Missed Birthdays campaign.
show more
Awards (1)
- Gold Andy - CRAFT
